According to Darren Rowse, there are 9 viable ways of advertising a blog:
- Pitching other bloggers
o One way to advertise a blog is to let other bloggers know about your posts. If other bloggers like your posts, they may create links on their own blog to your blog.
- Social Messaging
o You can use social media to promote your blog, including twitter and facebook.
- Social Bookmarking
o You can use websites like Digg or Stumbleupon to increase the chances of your blog post being viewed.
- Internal Links
o You can create links on your current blog posts to past blog posts. This can increase the amount of time people spend on your blog.
o If you write a newsletter, be sure to include links to your best and most popular posts. If the posts are well-written and relevant, they will be highlighted over other posts.
- Other blogs’ comment sections and forums
o If you find you have a blog post that is very similar to someone else’s blog, you might include a link to your blog in their comment section or forum. This should only be done sparingly, because too much self-promotion creates a poor reputation.
- Email Signatures
o You can add a link to your blog in your email signature so that everyone you email has a direct link to your site.
- Follow-up Posts
o Following up your posts with newer ones gives your blog a sense of momentum to viewers. It looks as though you are building up to something by giving continual attention to a relevant idea.
- Pay for Advertising
o Once your blog has grown in popularity, it might be smart to think about paying for advertising. This can promote your blog on many different platforms to reach more viewers.
Rowse, Darren. “13 Ways to Promote Your Next Blog Post.” ProBlogger. N.p., 16 Sept. 2008. Web. 07 Feb. 2015.